The Urban Development Institute’s Board of Directors represent a cross section of experienced leaders in the urban development industry. We thank them for volunteering their time and expertise for the benefit of both the industry and the community.

The Board is elected by the UDIA's membership and is responsible for the strategic direction of the company. Half board elections are held annually. 


Jason Shaw

Balcon Group


Jason is General Manager of the Balcon Group with broad experience in the property industry through various private and public sector roles. Jason joined the Balcon Group as General Manager in 2018 and prior to that worked at Stockland for 10 years where he was Regional Manager in the Victorian residential business.

Before joining Stockland, Jason was an Associate Director at Urbis where he worked on a wide variety of development projects across all property asset classes. Jason has also had experience in public sector roles in Australia and the UK including Director of Structure Planning at the GAA in 2009 and town planning at the City of Whittlesea in the 1990’s.

                                    Jason was previously Vice President and Treasurer of UDIA Victoria.

UDIAVICe President

Ashley Williams

Evolve Development


Ashley founded Evolve Development, a Melbourne based property development company in 2003. Evolve has completed projects in excess of $1 billion. The company has won numerous awards for its innovative and highly regarded residential and commercial projects.

Evolve Development currently have their 8th inner city Apartment development under construction and has delivered 5,000 residential home sites to the northern growth corridor and has a pipeline of a further 3,000 home sites for the south east.

Ashley is a passionate advocate for the development industry and remains focused on achieving outcomes to benefit the wider industry. 

Ashley was the Treasurer of UDIA Victoria and has been a Director since 2015.





Jack Hoffmann

Satterley Property Group

Jack is a property professional with 15 years of experience in the residential development industry. Jack joined Satterley Property Group, Australia’s largest privately owned residential land developer, in late 2010 and as the General Manager of Victoria and Queensland, oversees the east coast portfolio which includes a landbank of over 11,000 residential lots and townhouses with an end value in excess of $2.75 billion.
Since commencing with Satterley, Jack has managed the business during a period of significant growth where it has grown from being a new entrant to Victoria to now being one of the state’s largest residential land developers.
Prior to joining Satterley, Jack spent seven years with listed property group Stockland. During his time at Stockland, Jack managed multiple master planned residential communities across Victoria from project acquisition to completion.  


Jack joined the UDIA Board of Directors in 2017.



Jill Lim

Frasers Property Australia


Jill has more than 23 years' experience in property development and land subdivision, working for market leading development companies such as AVJennings, Urban and Regional Land Corporation, Delfin, Lend Lease and now Frasers Property Australia (formerly Australand). 

Jill has the distinction of being the first woman to obtain a Masters of Building Degree at Melbourne University in 1991 and has since held a range of senior development roles working on major projects across medium density, urban renewal and master planned communities. In 2003 Jill was runner up in the Property Council of Australia's                                        Younger Achiever Awards.


immediate past PRESIDENT         

Damien Tangey

Birchgrove Property


Damien was President of UDIA 2014-16. He was previously the Vice President of UDIA in Victoria and also Vice President of the UDIA National Council. At a regional level he represents the Board on the UDIA Northern Victorian Chapter Committee.
As the Managing Director of Birchgrove Property, Damien operates an award winning residential development business which delivers a seamless process from site purchase through to retail sales. Since establishing his property career as a valuer, Damien has led private development businesses for over 20 years, delivering developments in Melbourne and regional Victoria.
Damien has played an instrumental role on the Board and Executive Committee, working with the CEO and organisational team to continue revitalising UDIA Victoria. This includes significant UDIA representation on industry issues, an increase in member services, significant government engagement, and achieving good financial sustainability for the organisation.
Damien is passionate about growth and development in Victoria and seeks the opportunity to continue to use his experience to provide better services for UDIA members, and a strong industry voice and advocacy agenda in a state election year and beyond.



Bettina Sheeran



Bettina has more than 18 years’ experience in providing advisory and transactional services relating to real estate transactions nationwide. Before joining Maddocks, Bettina worked at the Gadens Melbourne office. She subsequently headed the real estate legal team at PwC where she was involved in a variety of transactions providing property and legal subject matter expertise.
Bettina provides property development legal advice to a variety of public and private, listed and unlisted clients. Her practice consists of
providing advice in relation to development work and advising high net worth individuals and companies in their                                         property matters.

Since being elected to the UDIA board, Bettina has been instrumental in driving new initiatives on the Taxation, Communications and Membership committees



Neil O'Connor



Neil brings more than 25 years of experience across masterplanned residential developments, along with in the commercial/office and retail segments. 

Before joining Villawood, Neil held senior leadership roles with Dennis Family, Mirvac and, most recently, Lendlease, with a strong emphasis on mentoring employees and aligning the business to the market.
Neil enjoys working in leadership positions and is able to set strategic objectives and then ensure projectsare delivered to achieve these objectives.


Elysa Anderson



Elysa is the General Manager for Masterplanned Communities and has a day-to-day responsibility for coordinating the delivery of Mirvac’s Masterplanned Communities projects nationally. Prior to her national role, Elysa was the State Development Director for Victoria’s Masterplanned Communities business.
She has been with Mirvac for over 19 years and has specific experience in the delivery of significant large scale and complex projects with state and industry partners. She leads a fully integrated in-house team responsible for all aspects of property development on a wide range of infill and greenfield residential communities, including the redevelopment of the Eastern Golf Club, Harcrest in Wantirna South and Woodlea in VIC, Alex Avenue, Brighton Lakes and Googong in NSW, Gainsborough Greens and Everton Park in QLD, and Osprey Waters and Meadow Springs in WA.
Elysa is also a member of Mirvac’s Diversity and Inclusion Council.


Andrew Fortey

PDS Group

Andrew Fortey has over 22 years’ experience in the project and construction industry and is a founding Director of PDS Group.

As a leader in his field, Andrew has a vast knowledge of delivery strategy including management of construction projects, contracts, methods of delivery, OH&S and administration.
He has a Bachelor of Construction Economics, a Graduate Diploma in Property and is a registered              Commercial and Domestic builder.



Shelley Du

Golden Age

Shelley is the Chief Financial Officer of Golden Age Group, one of Melbourne’s leading private developers. She has 20 years of accounting and finance experience across a diverse range of industries.

Shelley has been with Golden Age Group for 9 years overseeing various aspects within each of the divisions including property acquisition and settlement, finance structuring, budgeting and forecasting as    well as development finance.

                                Prior to joining Golden Age Shelley had 8 years of tertiary teaching experience in accounting and finance                                    at RMIT and Victoria University.


Maxwell Shifman

Intrapac Property


Max is Chief Operating Officer of Intrapac Property, one of Australia’s largest private developers. Max’s focus is on the continued, successful delivery of Intrapac's project portfolio, and the pursuit of new opportunities and growth.
After studying Civil Engineering and Law at Monash University, Max’s experience covers broad aspects of residential development from large-scale subdivisions, integrated townhouse developments and apartments.

Max has spent six years on UDIA Victoria committees; four on Outlook, and two on Infrastructure & Urbanisation. He is the industry representative on the South East Water Customer Engagement Council and successfully lobbied for the formation of a SEW Industry Reference Group in early 2018.

Max’s proudest achievements include receiving the UDIA Victoria Young Professional Award in 2013 and being part of the team responsible for Intrapac’s multiple UDIA Excellence Award winning Somerfield project.

Ed Krushka



Joining Stockland in 2007, Ed is currently Project Director of Cloverton, Victoria’s largest masterplan community that will be progressively developed over the next 25 years. Cloverton contains the future Metropolitan Activity Centre in Melbourne’s North that will help drive employment and economic growth.

Ed has led numerous projects within Victoria and New South Wales including Highlands which was awarded UDIA’s ‘National Master Planned Development’ in 2012. Prior to becoming Project Director, Ed led the Business Development team in Victoria with the team successful in a number of greenfield and medium density acquisitions.

Ed is passionate about promoting liveability, innovation and excellence within the property industry.