Event Details

Date & Time

Tue, 21 May 2019 09:00 AM - 04:30 PM

Location

Victoria University City Convention Centre 300 Flinders St, Melbourne VIC 3000

Cost (Prices include GST)

Member Prices

$ 1100.00

Member Prices

No Charge

Non-Member Prices

$ 1375.00

Non-Member Prices

No Charge
To see our booking Terms and Conditions, click here

Or contact UDIA Vic

(03) 9832 9600

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MODULE THREE: MARKETING TO GET THE BEST OUTCOME

Now you have a project approved, learn how market research shapes a project, how to position your project, capture the brand and lock in a competitive sales advantage. Learn key strategies for community engagement and be introduced to the key concepts of urban design and place making.

SESSION 1 – MARKETING APARTMENT AND GREENFIELD PROJECTS (9:00am - 11:00am)
• The role and purpose of marketing within a project team
• Establishing Market Position
• Target Audience
• Appealing to the target market
• Getting the best out of the site
• Locking in the Competitive Advantage
• Interrogating the Market


SESSION 2 – STRATA REQUIREMENTS IN NEW DEVELOPMENTS (11:15am - 1:15pm)
• Strata involvement through the development process
• Titling options
• Your obligations now and into the future
• Governance, budgets & insurances
• What happens at completion?


SESSION 3 – URBAN DESIGN AND PLACE MAKING (2:00pm - 3:00pm)
• Context and site analysis
• Design concepts
• Solar design
• Liveable streets
• Social planning and community engagement


SESSION 4 – SELLING THE DREAM (3:00pm - 4:00pm)
• Establishing market position
• Target audience
• Branding and marketing plan
• Advertising and PR
 

Course Presenters

Rob Taber - UDIA Program Facilitator
Lora Djurdjevic - Woodlea
Matilda Halliday - PICA
Michelle Calleja - Mesh Liveable Urban Communities
Harvey Carretero - Oliver Hume
Darren Blair - Oliver Hume
Leanne Krstevski - the8agency
 

Location

Victoria University - City Convention Centre, Function Room 3, Level 12, 300 Flinders Street, Melbourne VIC 3000
 

6 Day Program

If you would like to register for the full 6 Day Program, please click here




 

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Overview 


Program Details

 

Presenters

 

Testimonials

Swinburne Pathway

Download Program Brochure

 

 

 

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Booking Options


 

Cancellation Policy: Cancellations must be advised in writing at least 7 working days prior to the event date. A refund will not be granted if a registrant fails to attend or cancels within 6 working days prior to the event. Substitutions can be made at any time without penalty.